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LaVonda J Johnson of Lavonda Josett Photography LLC has a gift of capturing the special moments of our lives. As a photographer of both events and still, her passion has led her to participating in larger events with a future in art galleries. You can learn more about Lavonda Josett Photography LLC by visiting her website.

Tell us about yourself! What makes you, “you”?

I am an event and still life photographer. I aim to preserve the moment and leave behind something you can return to because memories are the final currency. There is no better way to still the moment than in a photograph. As for still-life photography, photographing things allows me to arrange objects in a visually appealing composition, providing a new perception of the familiar.

Describe your business/services and then tell us about what brought you to creating this business and why you’re passionate about it.

We only have this moment. Capturing and preserving memories helps us cherish the moments that matter most. I strive to display real-time, uninhibited images, holding sacred the connection between the people presented and the objects depicted.

What goals do you have for your business in the future?

I intend to gain exposure by exhibiting my still-life photographs in an art gallery. A showing would allow for constructive feedback and criticism, enabling me to improve my skill and network with other artists and art enthusiasts. Another goal is to share my vision. Art is a powerful medium for expressing my perspective.

What is your proudest achievement?

My proudest achievement was photographing “Afternoon at the Opera” for the Heidi Fern Clausius Scholarship Fund. My work landed in the Toledo Blade with photography credit.

What is the biggest challenge you’ve faced as a business owner and how did you overcome it?

My biggest challenge as a business owner was transitioning from a hobby to a business. Taking a business course through ASSETS Toledo helped tremendously.

What advice would you give to a woman looking to start a business or get into a leadership role? Is there one thing that has helped you specifically?

My first piece of advice is to find a mentor. One who not only inspires you but holds you accountable. Secondly, do not fear failure. Success is trying and trying again.

What made you want to join HerHub?

MEE SANDERS, dear friend recommended HerHub. She’s a member.

Why do you feel it’s important to collaborate and empower other women?

It creates a supportive community. Women working together can offer emotional support, encouragement, and advice. Third, it helps break down barriers. Women have historically faced many obstacles in the workplace and society. By working together and empowering each other, we can help break down these barriers and create more opportunities for each other. Finally, it sets a positive example: By collaborating and empowering other women, we can set a positive example for future generations.

If you could recommend one resource (book, podcast, quote, class, website, etc.), that has helped you in life or in business, what would it be and why?

I recommend The Seat of the Soul by Gary Zrkav. This book changed my perspective of the world and my interactions with other people. It has become a guide for looking inward first for solutions.

We love spreading love to other woman-owned businesses and we bet you do too.  Give a shout out here to your favorite, local, woman-owned business (besides your own)!

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