HerHub Spotlight: Haylie, owner of HayRobin Media Productions, #Hayliestory
Haylie Robinson is the Owner and Founder HayRobin Media Productions a.k.a #Hayliestory. Haylie is dedicated to helping others get their story told using 24 frames per second. She specializes in online video content and loves partnering with brands to storyboard, write scripts and produce engaging videos that showcases their authenticity and overall message.
Haylie started her career after she was rejected to appear on online series that promoted what the city had to offer. She was told, “No, we need a young hot personality.” After that rejection she challenged that perception and could prove that she could tell the story of Toledo too. She created her #Hayliestory blog and social media, started production on City Surge and then 3 years later began Small Town Charm. She loves showcasing all the incredible experiences, businesses and individuals who make the 419 so special.
When we ask Haylie, what makes you, “you”?
She responded, “what makes me “me” is my willingness to “march to the beat of my own drum” and challenge perceptions by showing my lens to the world using 24 frames per second”.
Haylie grew up in a small town and loved indulging in the show “Great Hotels” with host Samantha Brown on the Travel Channel. She noticed that they never came to Ohio and with her experience of being an ambassador for her town’s fair, as the queen on their royalty court, opened her eyes up to a new way of looking at small towns as a destination instead of a town you just pass through.
After she graduated college she moved to the Glass City with no job lined up. She was completely in awe with what Toledo had to offer. Her experiences shaped her lens to what is being shared today on her #Hayliestory platform.
What is the biggest challenge you’ve faced as a business owner and how did you overcome it?
“My biggest challenge so far has been starting. So many times I would talk myself out of doing something. In fact, I have been wanting to produce my own merchandise for the #Hayliestory brand and sat on the idea for months (even had the store set up on the back end of my site) before finally just deciding to go for it.”
Her Small Town Charm series was an idea she had since age 17 and launched when the time was right in November of 2019. She overcame the challenges of starting by having an honest dialog with herself. She would often ask herself, “what is the worst that could happen” then I reflect on every possibility.
“The possibilities I am most concerned about I go research so I feel less worried about the the potential issue and more confident about taking the leap of faith. Of course no amount of reaching can prepare you for everything that comes your way but it doesn’t hurt to know more.”
If you could recommend one resource (book, podcast, quote, class, website, etc.), that has helped you in life or business, what would it be and why?
“They may forget what you said – but they will never forget how you made them feel.” – Maya Angelou
“This quote was shared with a few years back and has significantly impacted the way I approach things now. It really made me be more intentional with both my online content and my relationships. Whether we are acting in our business, relationships, online community or even in our own thoughts we should want to make others feel something that impacts them in a positive way.”
Any local, women-owned business that is your favorite, Haylie?
“This is such a hard question because there are so many I admire and love. Probably my top two are Maddie and Bella Coffee Roasters and Shimmery Belle Boutique Perrysburg.”